91传媒在线

"False"
Skip to content
printicon
Main menu hidden.
Staff photo Johanna Arnesson

Johanna Arnesson

Johanna Arnesson is an associate professor in Media and Communication Studies. Her research focuses on digital cultures, internet history, marketing and political communication.

Works as

Affiliation
Associate professor at Department of Culture and Media Studies Section: -
Location
Humanisthuset, Biblioteksgränd 3 (huvudentré) Umeå universitet, 901 87 Umeå

My research focuses on various intersections where politics and marketing meet, with a specific interest in socio-cultural perspectives on digital media, consumer culture and organisational communication.

The current research project deals with different forms of "influencer politics" and how this phenomenon is expressed in digital media in different ways. It includes influencers who engage in politics, commercial collaborations that are criticized and politicized by the audience, as well as how strategies and tactics from influencer marketing are adopted within political communication.

European Journal of Cultural Studies, Sage Publications 2025, Vol. 28, (3) : 793-810
Vik酶ren Andersen, Ida; Eriksson Krutr枚k, Moa; Arnesson, Johanna
Influencer politics: at the intersection of personal, political, and promotional, Berlin; Boston: Walter de Gruyter 2024 : 15-33
Arnesson, Johanna
New Media and Society, Sage Publications 2024, Vol. 26, (3) : 1467-1483
Arnesson, Johanna
Convergence. The International Journal of Research into New Media Technologies, Sage Publications 2024, Vol. 31, (1) : 385-401
Arnesson, Johanna; Grandien, Christina
De Gruyter Contemporary Social Sciences, 23
Arnesson, Johanna; Reinikainen, Hanna
Influencer politics: at the intersection of personal, political, and promotional, Berlin; Boston: Walter de Gruyter 2024 : 1-13
Arnesson, Johanna; Reinikainen, Hanna
Media Culture and Society, Sage Publications 2023, Vol. 45, (3) : 528-544
Arnesson, Johanna
Everyday life in the culture of surveillance, Gothenburg: Nordicom 2023 : 67-88
Arnesson, Johanna; Carlsson, Eric
Snabbt盲nkt 2.0 22: reflektioner fr氓n valet 2022 av ledande forskare, Sundsvall: Mittuniversitetet 2022 : 43-
Arnesson, Johanna; Grandien, Christina
Organisationer och kommunikation, Lund: Studentlitteratur AB 2021 : 259-286
Arnesson, Johanna
G枚teborg: G枚teborgs universitet 2018
Arnesson, Johanna

I teach at the undergraduate education in Media and Communication Studies, Strategic Communication, and Journalism.