Ulrika Leijerholt is an associate professor in marketing. Her research focus is on various aspects of public sector branding.
External webpage: www.ulrikaleijerholt.com
Ulrika Leijerholt is an Associate Professor (Senior Lecturer) in marketing. Sha also has previous experience as Thesis course responsible at the department of Business Administration. As an experienced marketing practitioner Ulrika has worked in strategic and operative roles across multiple industries and within both the public and private sector.
In her research, her focus and expertise is primarily within various aspects of public sector branding, where she conducts both qualitative and quantitative studies.
Ulrika is also committed to building bridges between research and practice. For example, she is the founder, and part of the planning committee, of 'Mötesplats varumärken offentlig sektor', a forum for researchers and practitioners to discuss brand-related issues related to the public sector. She has also initiated and participated in numerous collaborations with organisations such as Umeå Municipality, Sveriges Kommunikatörer Norr, and Marknadsföreningen i Umeå. Ulrika also likes to integrate practical elements into her teaching in order to better connect theory and practice.
Her teaching includes both bachelor and master level courses, such as Strategic Marketing and Sustainability, Sales activities, Marketing A, and Research methods.